A second call for Freakonomics to clean up its act.
On Friday, I blogged about how Freakonomics posted a provocative photo on its blog and that the use was probably not fair use. As I investigated the matter, it became clear that Freakonomics was engaging in widespread image hijacking: namely, directly linking to photos on other websites, a practice that goes by many names, including inline linking, hotlinking, leeching, direct linking, and bandwidth theft.
So which is worse? Copyright infringement or bandwidth theft? Both are bad.
In response to my post, Freakonomics could have:
- posted a comment on its blog
- posted a comment on my blog
- posted an explanation and apology on its blog
- removed all inline links
- did not post a comment on its blog
- did not post a comment on my blog
- did not post an explanation or an apology
- removed only the inline links mentioned in my original post
Which makes my post look erroneous while ignoring the underlying problem. Not the result I was hoping for.
Why is inline linking very very bad? We’ll let’s assume that you’re Freakonomics. And you post an interesting article about libraries (Google’s cache of the Freakonomics library post). And that post gets picked up by Reddit. And you servers get hammered. So hammered that you have to blog about how you couldn’t even access your own site. It’s one thing to copy an image and then have your own servers get hammered. It’s another thing entirely to link to an image on another website and have the unwitting third party’s server get hammered.
Which is exactly what happened with the Freakonomics library post. The image on that post is directly linked to (i.e. the bandwidth is stolen from) the Hammond Community Library in Wisconsin:
I wonder how a public library feels about having its bandwidth stolen to sell more copies of Freakonomics.
Here’s another example of how Freakonomics is stealing content from other websites. On 05/04/07, Freakonomics welcomed a new editor, Melissa Lafsky. (Google’s cache of the Melissa Lafsky announcement.) In the post welcoming Melissa Lafsky, Freakonomics stole the image of Melissa Lafsky from The Huffington Post. And in this case, the use arguable would have been fair use!
I repeat my call for Freakonomics to clean up its act. The Freakonomics team should publicly identify all blog posts (not just the ones I’ve linked to) where it directly linked to photos on third party websites, eliminate those direct links, publicly apologize to the third party website owners, and purchase some images for its blog.