How to make sure that infrequent users become even less frequent users.
At my law firm, we use UPS infrequently. There is a USPS office across the street from our office. That said, there are times when we need UPS, and when we need it, we need it. Oddly, UPS appears to have a policy that causes infrequently used accounts like our to “expire” automatically. This is a very good way to make sure that we will never use UPS. I can think of many vendors that I use once per year or less frequently, such as florists and Despair.com (calendars and the like).
From: MYUPS.COMSupport@ups.com To: [DELETED] Subject: MY UPS.COM registration Date: Wed, 7 Jun 2006 02:40:11 -0400 (EDT) Due to inactivity, your MY UPS.COM User ID named '[DELETED]' is set to expire on Friday, July 07, 2006. To keep your registration active, please log in to https://www.ups.com/servlet/login prior to this expiration date. If you have forgotten your password please go to the MY UPS.COM forgot password page https://www.ups.com/servlet/forgotpassword to reset it. This is a system generated e-mail, please do not reply.
If I have to re-create my account each time I want to ship something by USP, then I am not likely to ship via USP. But spamming me and automatically closing my account strikes me as not the wisest business decision.