System And Method For Optimizing Website Visitor Actions.
On 11/30/2006, United States Patent App. 20060271671 was published.
The abstract is as follows:
The invention includes a method and system for optimizing web visitor conversion–the science of measuring, testing, and improving the rate at which website visitors respond to website content. The system helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing target server. The invention makes it possible to test any number of variations–in any combination–on a target server’s visitors. Website operators learn how content variations impact visitor behavior and conversion rates.
Clock Tower Law Group was the firm of record for this patent document as of the publication date.