* RedStreet.com: 1999 Reviews Methodology

How and Why We Reviewed the Nation’s Largest 300 Law Firm Websites

By Erik J. Heels and Rick Klau

First published 1/18/1999; RedStreet.com; publisher: GiantPeople.

Written by RedStreet founders Erik J. Heels and Richard P. Klau, the book RedStreet’s Best Legal Websites 2000 includes the research methodology, analysis, and statistics behind the reviews; detailed scores in 50 categories for the nation’s largest 300 law firms; and details about the best website designers.

The following section is an sample of what you’ll find in the book.

Top 10 Indications Your Website Consultant Has Committed Malpractice

This list assumes you have a website and it’s operational, but two firms this year did not yet have websites.


Percentage of Large Law Firms Who Made This Mistake in 1999

10) Your website requires Java or plug-in software for navigation and doesn’t work otherwise.

less than 1%

9) Your 404 (file not found) page is not customized, so when users enter a bad URL, they get no meaningful assistance.  The equivalent of a computer program crashing.


8) Your website lacks a mature search engine.


7) Your DNS is misconfigured so that you omit the “www” from your URL, you get a different website (or no website at all).


6) Your website lacks consistent navigation.


5) Your website’s home page looks the same as it did last year.


4) Your domain name is not guessable  or memorable.


3) You URL is not listed in Martindale-Hubbell.


2) Your website lacks professional graphics.


1) Your website lacks “killer content.”


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