This Is Our “17 Seconds” Newsletter #138: 17 Seconds = Useful Info Quickly.
After you have registered a trademark, the registration must be periodically renewed. In order to renew a trademark registration, a new specimen (proof of use) must be submitted. Only minor changes to the trademark are allowed, and any “material” changes require that a new application be filed.
For logo trademarks, there is more flexibility, so we have seen a bee logo with a slightly sharper stinger approved, an apple with an added leaf approved. The same applies to the “literal elements” (i.e. the words) in the logo, where sometimes it looks like there is a space (due to kerning and the like) and sometimes not.
For word trademarks, there is essentially zero flexibility, so we have seen the addition/deletion of a space rejected as material, the substitution of “&” for “and” rejected.
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