The term “disruption” is currently in vogue. But what does “disruption” mean?
By Erik J. Heels
First published 9/8/2016; YearOfDisruption.com; publisher: GiantPeople.
To me, “disruption” is whatever makes your company better/faster/stronger than the competition. Losing the quotes now, disruption is your competitive advantage. It is how you are going to take business away from a bigger (or smaller) competitor. It is how you are going to create a new product, or better yet, a new product category (like Apple’s iPad).
Disruption is never being happy with the status quo. Disruption is trying something new. Disruption is not being afraid to fail.
Disruption also depends on your perspective. For the small fish, disruption is eating the medium-sized fish. And vice-versa. And when the big fish eats the small-medium fish combo, that’s called an exit.
Good disruption adds value to you, your company, and society. Examples: the wheel, the industrial revolution, the Internet.
Bad disruption adds no value to society. Examples: natural disasters, wars, patent trolls.
How do you know if you are adding value to society? Read this book:
BOOK: “Economics In One Lesson” by Henry Hazlitt
Disruption is change. To paraphrase Jack Welch, change before you have to. Disrupt before you have to.