* Trademark Hurdle – Descriptive Words Disclaimed

17 Seconds #89. Useful Info Quickly.

Sometimes the USPTO requires that descriptive words in your trademark be “disclaimed,” which means that you’re not trying to prevent other businesses from using the descriptive words in their trademarks. For example, Clocktower disclaims “Law” in its CLOCKTOWER LAW trademark because we’re not trying to prevent other law firms from using “Law” in their trademarks. (Although it would be cool if we could do that!)

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