* 17 Seconds #6

17 Seconds is a email and website newsletter that gives you useful info quickly.

Believe it or not, Clocktower’s website design is coming up on two years old, so it’s time for a makeover.

As part of the website redesign planning process, I audited all of my brands to check that the most important ones are regiserted as word and/or logo trademarks, whichever makes the most sense. I have some trademark gaps to fill and will blog about that in the future.

The basic rule with trademarks is that you should use what you registered and register what you use.

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